Honda Motor Europe Ltd. exhibited the World Premiere V4 Concept Model at Intermot Cologne. The V4 Concept Model proposes a new, sensual design direction based on Honda’s trademark 4-cylinder V- engine.

This year Honda celebrates its 60th anniversary as a company and next year the 50th anniversary of its participation in road racing, as well as the 30th anniversary of racing with an innovative 4-cylinder V-engine with oval pistons. Considering these milestones, Honda chose “The New Beginning” as its exhibition theme leading into 2009 and exhibited the V4 Concept Model which signifies the beginning of a new era.

For Intermot, Honda collected and exhibited successive V4 race machines as well as mass-market motorcycle products which were developed by feeding back the technologies cultivated through participation in challenging race competition, enabling visitors to review the lineage of 30 years of V4 engine technologies and see how Honda will take motorcycling somewhere it has not been before. The exhibition also offers an easy-to-understand introduction to various challenges Honda has undertaken in order to create joy for its customers, by utilizing its technologies that have been continuously advanced through Honda’s 60-year history and by its participation in motorsports. Read the rest here…

Get up to date on this project here.